A cookie is a small file of letters and numbers which is created by a website and stored on your browser or the hard drive of your computer, if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
- Statistical cookies. These allow us to recognise and count the number of visitors, and to see how visitors move around, our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Cookies, tracking & beacons
We may use various technologies to collect and store information when you use our website or services, and this may include using cookies and similar tracking technologies, such as pixels and web beacons, to analyse trends, administer the website, track users’ movements around the website, serve targeted advertisements, and gather demographic information about our user base as a whole.
Cookies and use of personal data
By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at youronlinechoices.com . For comprehensive information on how to change your cookie settings in a wide variety of different web browsers, visit aboutcookies.org
Planteria Group’s main cookies:
You can find more information about the individual cookies we use and the purposes for which we use them below:
Google Analytics Cookies: Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following url https://tools.google.com/dlpage/gaoptout
This information is used by Spotler to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used, for example, to identify the types of organisations that might be interested in our services.
Email Marketing Post-Click Tracking Cookies: These cookies are used to report on the pages that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.
On our website and in our emails we use web beacons (also known as pixel tags or clear GIFs). When we send emails to customers, we may track behaviour such as who opened the emails, who clicked the links and which pages of our website they have visited.
This allows us to measure the performance of our email campaigns and to improve our services and website. To do this, we include single pixel, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details.