You may have heard the expression – ‘You never get a second chance to make a first impression’. This is certainly true. Research indicates that impressions are formed very quickly, sometimes in as little as a second, and once formed are hard to change. When you think about your brand identity, what does your location and office or premises say about your business?
Does your building match your online profile and digital branding?
The first thing a prospective employee sees when they approach your company is the outside of the building, and this crucial first glance will tell them everything they need to know about whether they want to spend the majority of their week in your offices. Just like a home has a better chance of selling if the outside looks appealing, so too will your business attract more custom if the outside is aesthetically pleasing.
The attractiveness of a property and its surroundings when viewed from the street is known as its kerb appeal. Kerb appeal is a well-known term in the context of selling a house but it’s important for any property to maintain a good kerb appeal if it wants to draw positive attention.
Window boxes are the ultimate statement for creating some kerb appeal. These simple additions can give a company that perfect touch that makes the façade of the building one that passers-by will certainly give a second glance.
A Touch of Colour
Brightly coloured flowers and lush greenery will make a building’s windows pop, especially in the middle of a drab, city centre. In a street where other buildings are similar and there is a lack of nature, window boxes will mark out a building as a cut above the others, with a touch of luxury and class.
Window boxes can keep things interesting and can brighten up any building. You could even coordinate your window box to match any colours already present on the outside of the building. If the door is painted red, for example, then a window box featuring red flowers will coordinate and add impact to really make a statement.
A Company that Cares
Windows boxes aren’t just there to look great – although they really do – their presence alone speak volumes about your company. Flowers and plants show that you care about your image and your clients. Window boxes are not just a pretty decoration that you plant and leave, they require care and attention, and that care and attention gives the perception of a company that cares for and is attentive to its clients.
Seasonal Window Boxes
Window boxes provide a great opportunity to add interest throughout the year and ring the changes. Re-planting with seasonal plants, will really give that wow-factor and ensure that your window boxes and building look stunning all year.
Take advantage of the warmer spring months by adding a splash of bright colour and luxurious scent with spring bulbs. Daffodils, tulips and hyacinths, provide dazzling colours that will create an eye-catching window box and radiate those spring vibes. Lavenders are also a great choice with the added benefit that they attract bees and butterflies.
For a divine scent when you open the windows, consider rosemary or pinks: beautiful tiny carnation like flowers with a wonderful aroma. Summer sees geraniums and fuchsias added into the mix in bright pinks, reds and crisp white.
Window boxes do not need to be retired when autumn and winter come along. Swap your summer plants for some cyclamen, violas, trailing ivy, flowering heathers or winter flowering pansies to keep the window boxes blooming, looking beautiful and seasonal whatever the time of year.
At Planteria Group, we can do it all for you. We can provide you with exquisite window boxes and bedding plant changes that complement each other. If you would like to find out more about any of our services, do not hesitate to contact us, and get a free quote today.lo